About US

Where handwriting becomes a ritual.

We believe that every stroke of the pen is more than handwriting — it’s intention, identity, and self-worth made visible.

Founded in 2022, UNCLE EJ was born from a simple question:
Why can’t functional learning tools also be beautiful and soulful?

Our founder, Eve, a lifelong lover of literature and art, set out to design handwriting workbooks that not only teach, but also inspire. From our signature grooved cursive pages to our artist-designed covers, everything is created to nurture focus, confidence, and calm — for kids and adults alike.

 

Our Mission

To help people grow into better versions of themselves.

Our products combine timeless design with practical psychology — affirmations to build inner trust, repetition to form lasting habits, and creative freedom to make it personal.

 

Designed with Purpose

• Built for all ages: from curious kids to mindful adults

• Rooted in positive habit science

• Crafted with SGS-certified, sustainable materials

• Wrapped like a gift, used like a tool

No shortcuts, no compromises.

 

Our Promise

Try it for 6 months. If it doesn’t shift your habits, we’ll refund you — no questions asked.